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Broad match keywords have the most potential for high impressions.
True False
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Read MoreBroad match keywords have the most potential for high impressions.
Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?
Audience targeting Broad match Dynamic Keyword insertion Negative keyword
What level or levels can ad targets be set?
Ad group level Account level Keyword level Campaign level
Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.
True False
When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
When all accounts and/or campaigns have been downloaded. When you…
What is the correct order of hierarchy in the Microsoft Advertising account structure?
1. Manager Account 2. Account 3. Campaign 4. Ad Group
The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
True False
How many Universal Event Tracking (UET) tags are needed per advertiser website?
5 UET tags – One for each of the 5…
Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?
Bid only Target and bid
Which of the following is true about Universal Event Tracking (UET)?
It works as a ‘key’ that can unlock powerful Microsoft…