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Which of the following is the default bid strategy when creating a new campaign?
Enhanced cost per click Maximum conversions Target impression share Target…
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Read MoreWhich of the following is the default bid strategy when creating a new campaign?
Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?
-9% -90% -100% -10%
Campaigns are the lowest level in the account structure hierarchy.
True False
Gaby is marketing luxury vacations and notices ads are being triggered by queries for ‘cheap vacations’. What should Gaby do to prevent this?
Use negative keywords Lower the bids Increase the bids Use…
Which of the following is true about Microsoft Advertising Editor?
It is a tool that allows you to make changes…
Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
Product ads Ad customizers Responsive search ads Expanded text ads
What are some reasons why you would use page feeds for dynamic search ads?
To fine tune your auto targets and ad copy. To…
Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
Billing Statement report Negative keyword conflict report Search Term report…
Contoso Shoes’ campaign reached its budget limit for the day, so it has been automatically paused. What could Contoso Shoes do to make its ads go live again?
Wait until the next day Nothing, the campaign is paused…
What is it called when a user clicks through to an advertiser’s website from a sponsored search listing?
Impression Click Conversion Rate Conversion