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Microsoft Search Advertising Exam Answer

Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?

No transparency into the sites where his ads are serving.…

Microsoft Search Advertising Exam Answer

Each sponsored search ad that a user sees is called a(n):

Impression Click CTR Conversion

Microsoft Search Advertising Exam Answer

A bid is the maximum amount an advertiser is willing to pay for a click.

True False

Microsoft Search Advertising Exam Answer

What does the term SERP stand for?

Search Engine Results Page Search Engine Rendering Page Search Engine…

Microsoft Search Advertising Exam Answer

What does SERP stand for?

Search engine results page Search engine references prioritized Search engine…

Microsoft Search Advertising Exam Answer

Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?

Increase her bids Rename her campaigns and ad groups Improve…

Microsoft Search Advertising Exam Answer

When is a customer removed from the Dynamic Remarketing list?

When a customer adds a product to a shopping cart.…

Microsoft Search Advertising Exam Answer

For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?

UET is recommended UET is only available in the US…

Microsoft Search Advertising Exam Answer

Helena wants to compare the performance of ads running on owned and operated sites to ads running on the Microsoft Search Partner Network. In which of the following ways can Helena do this?

Using Dimensions, Network Using Segment, Top vs other Using Segment,…

Microsoft Search Advertising Exam Answer

Which levels can you apply website exclusions for the Microsoft search partner network?

Ad group level Campaign level Account level Keyword level