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Ad group settings must inherit settings from the campaign level.
True False
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Read MoreAd group settings must inherit settings from the campaign level.
What are the words or phrases a user types into a search box referred to as?
A query A click A keyword An impression
Contoso Pet Supplies wants their ad for the keyword ‘Cat Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?
Modifier match Exact match Broad match Phrase match
What are impressions?
The number of times an ad has not been displayed…
An ad extension, if present, will always serve.
True False
With conversion tracking, the only thing possible to track is when a customer actually purchases a product.
True False
Which of the following payment methods are allowed if using a post-pay threshold?
Debit card Check PayPal Credit card
Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?
Individual Shared
Dynamic Search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.
True False
How is a conversion rate defined?
Number of impressions ÷ Number of conversions as a %…