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How many sales an advertiser is getting per number of clicks is known as:
Impression Click Conversion Rate Conversion
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Read MoreHow many sales an advertiser is getting per number of clicks is known as:
What does CTR stand for?
Click-through register Click-through rate Click-to register Click-through results
What do web crawlers do?
They install themselves on your computer to deliver advertising. They…
Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
True False
Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?
Expanded text ads Product ads Responsive search ads Ad customizers
Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?
Phrase match Modifier match Broad match Exact match
When you are testing your Responsive Search Ad (RSA), which of the following is recommended?
Test 4 to 5 RSAs in an ad group with…
Contoso Desserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?
Generate a universal event tracking tag Add conversions to its…
Emily is creating a campaign for a large insurance company’s auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?
Target cost per action Enhanced cost per click Maximize conversions…
The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.
True False