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What are some reasons why you would use page feeds for dynamic search ads?
To fine tune your auto targets and ad copy. To…
Category Microsoft Search Advertising Exam Answer
Read MoreWhat are some reasons why you would use page feeds for dynamic search ads?
Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
Billing Statement report Negative keyword conflict report Search Term report…
Contoso Shoes’ campaign reached its budget limit for the day, so it has been automatically paused. What could Contoso Shoes do to make its ads go live again?
Wait until the next day Nothing, the campaign is paused…
What is it called when a user clicks through to an advertiser’s website from a sponsored search listing?
Impression Click Conversion Rate Conversion
How many sales an advertiser is getting per number of clicks is known as:
Impression Click Conversion Rate Conversion
What does CTR stand for?
Click-through register Click-through rate Click-to register Click-through results
What do web crawlers do?
They install themselves on your computer to deliver advertising. They…
Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
True False
Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?
Expanded text ads Product ads Responsive search ads Ad customizers
Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?
Phrase match Modifier match Broad match Exact match