- To fine tune your auto targets and ad copy.
- To prevent the labeling and targeting of specific URLs.
- To leverage static headlines.
- To improve your page freshness.
Category: Microsoft Search Advertising Exam Answer
Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
- Billing Statement report
- Negative keyword conflict report
- Search Term report
- Share of Voice report
Contoso Shoes’ campaign reached its budget limit for the day, so it has been automatically paused. What could Contoso Shoes do to make its ads go live again?
- Wait until the next day
- Nothing, the campaign is paused until the end of the day
- Increase its daily campaign budget
- Raise its bids
What is it called when a user clicks through to an advertiser’s website from a sponsored search listing?
- Impression
- Click
- Conversion Rate
- Conversion
How many sales an advertiser is getting per number of clicks is known as:
- Impression
- Click
- Conversion Rate
- Conversion
What does CTR stand for?
- Click-through register
- Click-through rate
- Click-to register
- Click-through results
What do web crawlers do?
- They install themselves on your computer to deliver advertising. They are adware.
- They index web pages for the search engines. They are a kind of database software.
- They follow links on the web and send back information on web page contents to search engines.
- They are software that search engines use to find and deliver the results of queries.
Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
- True
- False
Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?
- Expanded text ads
- Product ads
- Responsive search ads
- Ad customizers
Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?
- Phrase match
- Modifier match
- Broad match
- Exact match
