- They can target selected postcodes in Mexico.
- They can target their ads to Mexico for local tourists.
- They can target their ads to people searching about Mexico.
- They can target selected IP addresses.
Category: Microsoft Search Advertising Exam Answer
A click on an ad extension incurs an additional charge to a normal click.
- True
- False
An event goal conversion can be best defined as which of the following?
- Goals that track each time a user visits a specific URL on your site.
- Goals that track each time a user visits more than a specified number of pages on your site.
- Goals that track each time a user interacts with a specific element on your site.
- Goals that track each time a user spends more than a specified duration of time on your site.
Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?
- Product ID
- Page number
- Product name
- Page type
Nick’s Shirts and Ties wants to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion?
- The purchase confirmation page
- The payment methods page
- The website home page
- The ‘cart’ or ‘basket’ page
Franz sells a wide variety of apparel. Franz’s goal is to dynamically insert data into text ads from a feed depending on certain circumstances. What ad type should Franz use?
- Responsive search ads
- Ad customizers
- Expanded text ads
- Product ads
Dynamic Search Ads automatically target relevant search queries based on the content of your keyword list, and are dynamically created to respond to these keywords.
- True
- False
What is the maximum number of ad descriptions an advertiser can provide for their Responsive Search Ads?
- 4 ad descriptions
- 10 ad descriptions
- 15 ad descriptions
- 20 ad descriptions
How do you calculate average cost-per click?
- Total cost of all clicks / Total number of clicks
- Total number of impressions / Total cost of all clicks
- Total cost of all clicks / Total number of impressions
- Total number of clicks / Total cost of all clicks
Ashley’s Autos has placed a Universal Event Tracking (UET) tag on each of the pages on its website. Which of the following features needs this tag to function?
- Maximize clicks
- Remarketing
- Conversion tracking
- Target cost per acquisition bidding
