- Modifier match
- Exact match
- Broad match
- Phrase match
Category: Microsoft Search Advertising Exam Answer
Contoso foods wants to track each time a searcher who has clicked on their ad watches a video on their sites as a conversion. Which Microsoft advertising feature do they need to implement?
- Universal event tracking custom event goal
- Offline conversions
- App installs
- Universal event tracking destinations URL conversion
Complete the following sentence by selecting 2 correct answers: With Microsoft Advertising, you can use Dynamic Remarketing…
- Without a Microsoft Merchant Center Store.
- For Search Campaigns.
- Without customizing your standard universal event tracking tag.
- For Microsoft Audience Network campaigns.
Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement?
- Audience targeting
- Remarketing audiences
- Conversion tracking
- Dynamic search ads
