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Report templates can be saved and scheduled to run automatically.
True False
Category Microsoft Search Advertising Exam Answer
Read MoreReport templates can be saved and scheduled to run automatically.
Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
Improve her ad relevance. Increase her bids. Improve her expected…
Hitesh is running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Hitesh can target site visitors or cart abandoners, but not people who have actually made a purchase.
True False
When creating an ad for a Dynamic Search Ads campaign, what is the minimum input required?
Path Final URL Ad text Headline
Which of the following is the default bid strategy when creating a new campaign?
Enhanced cost per click Maximum conversions Target impression share Target…
Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?
-9% -90% -100% -10%
Campaigns are the lowest level in the account structure hierarchy.
True False
Gaby is marketing luxury vacations and notices ads are being triggered by queries for ‘cheap vacations’. What should Gaby do to prevent this?
Use negative keywords Lower the bids Increase the bids Use…
Which of the following is true about Microsoft Advertising Editor?
It is a tool that allows you to make changes…
Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
Product ads Ad customizers Responsive search ads Expanded text ads