- True
- False
Category: Microsoft Search Advertising Exam Answer
Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
- Improve her ad relevance.
- Increase her bids.
- Improve her expected click-through rate.
- Improve the landing page experience.
Hitesh is running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Hitesh can target site visitors or cart abandoners, but not people who have actually made a purchase.
- True
- False
When creating an ad for a Dynamic Search Ads campaign, what is the minimum input required?
- Path
- Final URL
- Ad text
- Headline
Which of the following is the default bid strategy when creating a new campaign?
- Enhanced cost per click
- Maximum conversions
- Target impression share
- Target cost per acquisition
Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?
- -9%
- -90%
- -100%
- -10%
Campaigns are the lowest level in the account structure hierarchy.
- True
- False
Gaby is marketing luxury vacations and notices ads are being triggered by queries for ‘cheap vacations’. What should Gaby do to prevent this?
- Use negative keywords
- Lower the bids
- Increase the bids
- Use broad match
Which of the following is true about Microsoft Advertising Editor?
- It is a tool that allows you to make changes to multiple Microsoft Advertising accounts.
- It is a tool only available for Windows OS.
- It is a tool that allows you to make bulk changes to your campaigns.
- It is a tool that allows you to create new campaigns within your account or accounts.
Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
- Product ads
- Ad customizers
- Responsive search ads
- Expanded text ads
