- Page URL
- Ad title
- Static headline
- Custom label
Category: Microsoft Search Advertising Exam Answer
At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Event Tracking (UET) conversion goal?
- Ad group Level
- Keyword level
- Account level
- Campaign level
Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?
- When a user sees their ad.
- When a user lands on the advertiser’s site who has not clicked on their ad.
- When a user searches for ‘Norman’s Hardware’.
- When a user lands on the advertiser’s site after clicking on their ad.
Cesar’s online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose?
- Maximum conversions
- Target impression share
- Target cost-per action
- Maximize clicks
Microsoft Advertising Editor allows you to work and make changes online only. True or False?
- True
- False
Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?
- Individual
- Shared
What are the ways in which you can target your ads?
- Age and gender
- Geographic location
- Name and address
- Type of device
Which column is required as mandatory when uploading your Dynamic Search Ads page feed?
- Page URL
- Static headline
- Ad title
- Custom label
At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Even Tracking (UET) conversion goal?
- Keyword level
- Account level
- Campaign level
- Ad group Level
An ad title can contain 3 parts, each up to 30 characters long.
- True
- False
