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An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Their ad will appear if the search terms have the…

Read MoreAn electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

More relevance will help you test those combinations. Greater flexibility…

Read MoreIf your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Brand awareness and reach Website traffic Leads Product and brand…

Read MoreBased on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?