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What does value-based bidding do?

  • It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
  • It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
  • It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.

The correct answer is:

  • It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.