- Bids does this and it’s determined by how much marketers will pay for a click.
- Asset impact does this, and it’s based on sitelinks and image assets.
- Ad Rank does this, and it’s based on a variety of factors to show useful ads.
- Ad quality does this, and it’s based on ad and website relevance.
The correct answer is:
- Ad Rank does this, and it’s based on a variety of factors to show useful ads.