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Amazon DSP Exam Answer

What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

5+ reviews and a 3.5+ star rating 50+ reviews and…

Amazon DSP Exam Answer

True or false? The Amazon DSP is only available in a self-service model.

True False

Amazon DSP Exam Answer

Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

Shoppers are not moving from the consideration to purchase stage.…

Amazon DSP Exam Answer

Which of the following describes the viewability standard used by the Amazon DSP?

10% of pixels in view for at least 2 seconds…

Amazon DSP Exam Answer

Which of the following statements about private marketplaces (PMPs) are true?

PMPs are invitation-only marketplaces. PMPs allow advertisers broader access to third-party supply. PMPs leverage…

Amazon DSP Exam Answer

Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

Add to cart Click-through rate Impressions served Brand halo

Amazon DSP Exam Answer

True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

False True

Amazon DSP Exam Answer

True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

False True

Amazon DSP Exam Answer

When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer ﬂow is this?

Link in customer flow Link out customer flow

Amazon DSP Exam Answer

Which pricing model allows advertisers to set a price range for any single impression?

CPM CPC dCPM