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Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
Advertisers of a service that Amazon does not offer Advertisers…
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Read MoreWhich type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
Advertisers can access comprehensive and unique inventory that is not…
True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.
False True
Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
Deal report Performance report 3P vendor report Audience segmentation report
A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
GreenTree mobile met both campaign goals GreenTree-BTF met both campaign goals…
Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?
Martina should only leverage manual optimization tactics. Martina should only…
Which of these buying method provides advertisers higher priority to inventory?
Fixed price Open auction Private auction
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Speed: decisions made within nanoseconds Customization: adjust levers as needed…
When should an advertiser care most about brand halo metrics?
When reviewing a campaign’s performance toward an awareness goal. When…
Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
Private marketplaces (PMPs) Amazon O&O properties Third-party exchanges Amazon Publisher Services…