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True or false? PMP preferred deals are an option that bypass auctions completely.
True False
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Read MoreTrue or false? PMP preferred deals are an option that bypass auctions completely.
Which advertising method may involve real-time bidding?
Programmatic advertising Direct advertising
Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
Link in campaign Link out campaign
Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
Select only auctioned supply Select only Amazon O&O properties Select…
Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?
Yes No
Third-party exchanges rely on which buying method?
Open auction Private auction Fixed auction
Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?
Open exchange PMP private auction Amazon Publisher Services (APS) PMP…
Which of the following best describes the core value behind Amazon’s ad policies?
Follow industry trends Adhere to strict guidelines Maintain high standards…
What method(s) of optimization does the Amazon DSP offer?
Manual optimizations Automatic optimizations Neither of these
Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?
IM – Exercise & Fitness Apparel LS – Parents with…