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Amazon DSP Exam Answer

Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

the campaign automatically continued running on Tuesday the campaign paused…

Amazon DSP Exam Answer

Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?

Automatic targeting Manual targeting

Amazon DSP Exam Answer

Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

cost-per-click relevancy engagement ad spend

Amazon DSP Exam Answer

Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?

broad match phrase match exact match negative phrase match

Amazon DSP Exam Answer

Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

decrease bids on low performing keywords add new keywords add…

Amazon DSP Exam Answer

Which two variables are used by the auction to determine which ad will display?

pixels, cost-per-click-bid ad type, budget cost-per-clickbid, relevancy ad spend, relevancy

Amazon DSP Exam Answer

Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?

Sponsored Products Sponsored Brands

Amazon DSP Exam Answer

Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?

search term report advertised product report targeting report performance over…

Amazon DSP Exam Answer

If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

Add only best selling ASINs None of these Add more…

Amazon DSP Exam Answer

Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?

Sponsored Products Sponsored Brands