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Amazon DSP Exam Answer

Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?

None of the above. Focus on your ads that help…

Amazon DSP Exam Answer

Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

Used for an understanding of initial awareness for your product…

Amazon DSP Exam Answer

Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.

True False

Amazon DSP Exam Answer

Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?

Keyword creative report Summary report Order summary report Performance report

Amazon DSP Exam Answer

Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.

True False

Amazon DSP Exam Answer

Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.

False True

Amazon DSP Exam Answer

ASINs within the Amazon Attribution console are promoted at the Order level.

True False

Amazon DSP Exam Answer

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

Name your order. Copy your attribution tag to append on…

Amazon DSP Exam Answer

Choose the best description for promoted conversion metrics.

Add to cart rates of select products. Impressions from your…

Amazon DSP Exam Answer

How can advertisers calculate return on ad spend and other cost based metrics?

It is not possible to calculate Return on ad spend…