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Match each campaign goal with the appropriate optimization type.
1. Detail page view rate (DPVR) 2. Cost per aquisition…
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Read MoreMatch each campaign goal with the appropriate optimization type.
Which of the following is a requirement for all Amazon DSP advertisements?
Creative must feature a picture of the advertised product Advertisements…
Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?
Frontloaded pacing profile Evenly pacing profile Catch-up boost Budget cap
You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?
Including any audiences (A or B) Including all audiences (A…
Which is Amazon’s recommendation regarding a line item’s supply sources?
Separate line items based on the supply source Use all…
For which reason(s) might you add a new pixel to your order?
Track conversions and contribute them to the right audience Build…
You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?
Turn off “automatically optimize line item budgets” Turn on “automatically…
Once you create a new advertiser, you will need to notify your Amazon representative for approval.
True False
Which is the correct hierarchy within the Amazon DSP?
Advertiser > Entity > Order > Line item Order >…
Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?
Detail page views, Detail Page view rate, Add to carts,…