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Which of these buying method provides advertisers higher priority to inventory?
Fixed price Open auction Private auction
Category Amazon DSP Exam Answer
Read MoreWhich of these buying method provides advertisers higher priority to inventory?
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Speed: decisions made within nanoseconds Customization: adjust levers as needed…
When should an advertiser care most about brand halo metrics?
When reviewing a campaign’s performance toward an awareness goal. When…
Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
Private marketplaces (PMPs) Amazon O&O properties Third-party exchanges Amazon Publisher Services…
For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
Programmatic advertising Direct advertising
The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
Advertiser A wins and pays $1.04 Advertiser C wins and…
For which scenario(s) should an advertiser consider optimization?
The line item is achieving its performance goal but has…
At which point during the campaign management timeline should an advertiser establish KPIs?
Review Setup Optimize Report
The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
Advertiser B wins and pays $1.19 Advertiser C wins and…
True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.
True False