Posted on October 22, 2022The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction? Advertiser A wins and pays $1.04Advertiser C wins and pays $1.11Advertiser C wins and pays $1.05Advertiser B wins and pays $1.11Post navigationPrevious post: For which scenario(s) should an advertiser consider optimization?Next post: For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
