Posted on October 22, 2022For which advertising method are prices negotiated and based on a fixed CPM with no auction involved? Programmatic advertisingDirect advertisingPost navigationPrevious post: The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?Next post: Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
