Posted on October 22, 2022Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration? Private marketplaces (PMPs)Amazon O&O propertiesThird-party exchangesAmazon Publisher Services (APS)Post navigationPrevious post: For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?Next post: When should an advertiser care most about brand halo metrics?
