Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

• Judging ad popularity on social media
• Comparing Brian’s sales with ad serving data
• Key aspects of his accounts, including statistics, settings, and industry trends
• Testing and reporting on the speed of Brian’s websites

The correct answer is:

• Key aspects of his accounts, including statistics, settings, and industry trends.