- Adding the UET Tag Helper browser extension into the Chrome browser.
- Adding the UET Tag Helper browser extension into the Safari browser.
- Adding the UET Tag Helper browser extension into the Edge browser.
- Adding the UET Tag Helper browser extension into the Opera browser.
- You can use your own first-party data.
- You can reach curated audiences more likely to covert in your category.
- You must have universal event tracking implemented.
- You can create an ad group that will only serve to that audience
- Impression
- Question
- Search Query
- Impression
- Click
- CTR
- Conversion
- A query
- A click
- A keyword
- An impression
- Modifier match
- Exact match
- Broad match
- Phrase match
- The number of times an ad has not been displayed on the search engine results page.
- The number of times an ad is clicked.
- The number of times a query is submitted.
- The number of times an ad has been displayed on the search engine results page.
