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The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
True False
Category Microsoft Search Advertising Exam Answer
Read MoreThe ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
How many Universal Event Tracking (UET) tags are needed per advertiser website?
5 UET tags – One for each of the 5…
Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?
Bid only Target and bid
Which of the following is true about Universal Event Tracking (UET)?
It works as a ‘key’ that can unlock powerful Microsoft…
Unless you choose to opt-in, your campaign will be automatically opted-out of Microsoft Search Partner traffic.
True False
In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked.
True False
Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?
Billing Statement report Search Term report Negative keyword conflict report…
Responsive Search ads can be imported from your Google Ads campaign.
True False
Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. The believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?
Share of Voice report Search Term report Billing Statement report…
Microsoft advertising saves your Google ads sign-in information for easier access with other google imports.
True False