- True
- False
Category: Microsoft Search Advertising Exam Answer
How many Universal Event Tracking (UET) tags are needed per advertiser website?
- 5 UET tags – One for each of the 5 features it enables.
- 2 UET tags – One for remarketing and one for conversion tracking.
- No UET tags – The UET tag is placed on Bing.com.
- 1 UET tag- One tag that performs all functions.
Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?
- Bid only
- Target and bid
Which of the following is true about Universal Event Tracking (UET)?
- It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
- UET is a piece of JavaScript code.
- You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
- The UET tag records customer behavior on your website to spend to Microsoft Advertising.
Unless you choose to opt-in, your campaign will be automatically opted-out of Microsoft Search Partner traffic.
- True
- False
In general, the higher up on the Search Engine Results Page (SERP) your ad is the less likely it will be to clicked.
- True
- False
Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?
- Billing Statement report
- Search Term report
- Negative keyword conflict report
- Share of Voice report.
Responsive Search ads can be imported from your Google Ads campaign.
- True
- False
Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. The believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?
- Share of Voice report
- Search Term report
- Billing Statement report
- Negative Keyword conflict report
Microsoft advertising saves your Google ads sign-in information for easier access with other google imports.
- True
- False
