- When a customer adds a product to a shopping cart.
- When a customer search for a product.
- When a customer purchases a product.
- When a customer views a product.
Category: Microsoft Search Advertising Exam Answer
For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?
- UET is recommended
- UET is only available in the US market
- UET is not possible
- UET is mandatory
Helena wants to compare the performance of ads running on owned and operated sites to ads running on the Microsoft Search Partner Network. In which of the following ways can Helena do this?
- Using Dimensions, Network
- Using Segment, Top vs other
- Using Segment, Network
- Using Dimensions, Tip vs other
Which levels can you apply website exclusions for the Microsoft search partner network?
- Ad group level
- Campaign level
- Account level
- Keyword level
Broad match keywords have the most potential for high impressions.
- True
- False
Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?
- Audience targeting
- Broad match
- Dynamic Keyword insertion
- Negative keyword
What level or levels can ad targets be set?
- Ad group level
- Account level
- Keyword level
- Campaign level
Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.
- True
- False
When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
- When all accounts and/or campaigns have been downloaded.
- When you post your changes.
- In real time as you make changes.
- Each time you complete an edit.
What is the correct order of hierarchy in the Microsoft Advertising account structure?
1. Manager Account
2. Account
3. Campaign
4. Ad Group
