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When you are testing your Responsive Search Ad (RSA), which of the following is recommended?
Test 4 to 5 RSAs in an ad group with…
Category Microsoft Search Advertising Exam Answer
Read MoreWhen you are testing your Responsive Search Ad (RSA), which of the following is recommended?
Contoso Desserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?
Generate a universal event tracking tag Add conversions to its…
Emily is creating a campaign for a large insurance company’s auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?
Target cost per action Enhanced cost per click Maximize conversions…
The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.
True False
Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?
No transparency into the sites where his ads are serving.…
Each sponsored search ad that a user sees is called a(n):
Impression Click CTR Conversion
A bid is the maximum amount an advertiser is willing to pay for a click.
True False
What does the term SERP stand for?
Search Engine Results Page Search Engine Rendering Page Search Engine…
What does SERP stand for?
Search engine results page Search engine references prioritized Search engine…
Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?
Increase her bids Rename her campaigns and ad groups Improve…