- Test 4 to 5 RSAs in an ad group with 3 expanded text ads.
- Test 4 to 5 RSAs in an ad group with 1 expanded text ad.
- Test 1 RSA in an ad group with 2 to 3 expanded text ads.
- Test 1 RSA in an ad group on its own.
Category: Microsoft Search Advertising Exam Answer
Contoso Desserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?
- Generate a universal event tracking tag
- Add conversions to its campaign reports
- Create a conversion goal
- Apply a remarketing audience
Emily is creating a campaign for a large insurance company’s auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?
- Target cost per action
- Enhanced cost per click
- Maximize conversions
- Target impression share
The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.
- True
- False
Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier get with Microsoft Advertising reporting?
- No transparency into the sites where his ads are serving.
- Only the performance on Bing.com.
- Only the performance on owned and operated (O&O) sites.
- Full transparency into every site where his ads are serving.
Each sponsored search ad that a user sees is called a(n):
- Impression
- Click
- CTR
- Conversion
A bid is the maximum amount an advertiser is willing to pay for a click.
- True
- False
What does the term SERP stand for?
- Search Engine Results Page
- Search Engine Rendering Page
- Search Engine Results Panels
What does SERP stand for?
- Search engine results page
- Search engine references prioritized
- Search engine reference page
- Search engine results prioritized
Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?
- Increase her bids
- Rename her campaigns and ad groups
- Improve the click-through rate by improving her ad copy
- Improve her ad relevance
