- True
- False
Category: Microsoft Search Advertising Exam Answer
Leo’s online store wants to set up remarketing for its search campaigns. In what order should steps be taken to achieve this?
1. Tag your website with a UET tag
2. Create remarketing lists to segment users
3. Associate remarketing lists with ad groups
When using Google import, which of the following may be modified automatically as part of the import process?
- Location target
- Ad title
- Sitelink extensions
- Negative keywords match type
What are some benefits of using remarketing in your paid search campaign?
- Connect with customers who have visited your website before.
- Create additional opportunities to re-engage with customers who have abandoned their shopping cart.
- Create a higher cost per acquisitions compared to the same ads without remarketing in paid search
- Upsell or cross-sell to previous buyers.
How is a click-through rate defined?
- Number of conversions ÷ Number of clicks as a %
- Number of impressions ÷ Number of clicks as a %
- Number of clicks ÷ Number of conversions as a %
- Number of clicks ÷ Number of impressions as a %
Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of reports should Hitesh run?
- Performance report
- Targeting Report
- Asset Report
- Advanced Insights report
Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their websites as possible while staying within their budget. which did strategy should the choose?
- Maximize clicks
- Target cost per action
- Maximum conversions
- Enhanced cost per click
What should you know before importing a file in Microsoft Advertising Editor?
- You ensure that the file is closed.
- The file data columns can be in any order.
- Files formatted in .MUMBERS or .GSHEET are acceptable
- Excel or .csv file formats are acceptable.
Which of the following will not import using the Google import tool?
- Structured snippets
- Text ads
- Automated rules
- Labels
To pay with monthly invoicing, you will need to have a live insertion order set up.
- True
- False
