- Debit card
- Check
- PayPal
- Credit card
Category: Microsoft Search Advertising Exam Answer
Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?
- Individual
- Shared
Dynamic Search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.
- True
- False
How is a conversion rate defined?
- Number of impressions ÷ Number of conversions as a %
- Number of clicks ÷ Number of impressions as a %
- Number of conversions ÷ Number of clicks as a %
- Number of clicks ÷ Number of conversions as a %
Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance?
- 24 hours after implementation
- 1 to 7 days after implementation
- 7 to 14 days after implementation
- 15 to 30 days after implementation
What can a Sitelink ad extension provide?
- A call-to-action button in your text ad
- An extra non-clickable snippet of text that highlights your website’s products or offers
- A phone number that is not associated with a particular location, but is appropriate for all locations where your ads display
- Additional links in your ads that take customers to specific pages on your website
What is the membership duration range an advertiser can specify when creating a Dynamic Remarketing list?
- 1 to 14 days
- 1 to 60 days
- 1 to 90 days
- 1 to 180 days
Ravleen wants to run a report to see financial documents, including invoices and credit memos. Which report should Ravleen run?
- Search Term report
- Share of Voice report
- Billing Statement report
- Negative Keyword Conflict report
Microsoft Advertising allows you to import a keyword list from Google.
- True
- False
What are the ways in which you can import your Google Ads search campaign data?
- Importing a file
- Microsoft Advertising User Interface
- Microsoft Advertising Merchant Center
- Microsoft Advertising Editor
