- Imagine your brand as a person
- Have one team member answer all messages
- Set up a message approvals process
- Ask for customer feedback
The correct answer is:
- Imagine your brand as a person.
Category: Hootsuite Social Marketing Exam Answers
There are 5 key questions you should ask yourself before joining a new social media platform. Which of the following are key questions? (Choose Two Answers)
- Does this platform integrate with my social media management software?
- Is the platform being adopted by gen z and younger generations?
- Is my audience on the platform?
- Can I do things on this platform that I can’t do on my existing channels?
The correct answer is:
- Does this platform integrate with my social media management software?
- Is my audience on the platform?
When planning for a new campaign, there are a number of steps that will help you prepare. What are they? (Choose Three Answers)
- Assign team roles for campaign duration
- Creating and populating an action plan
- Assess timing and budget constraints
- Set up a calendar of key brand dates
The correct answer is:
- Assign team roles for campaign duration
- Creating and populating an action plan
- Set up a calendar of key brand dates
Strategic policy documents contain key information that helps your team quickly find the answers they need. One example is an overview of your brand’s socials – what should this overview include?
- Each network’s content type, audience, and posting frequency
- Network specific crisis management plans
- The team’s titles, responsibilities, and contact info
- Links to other important brand documents for reference
The correct answer is:
- Each network’s content type, audience, and posting frequency.
After analyzing the data from your social media audit, the “stop, start, continue” model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do?
- Stop – decrease resources on Facebook and allocate to TikTok
- Continue – maintain current roster of image and video content
- Start – join a new social network to repost existing video content
- Start – increase social video production budget
The correct answer is:
- Start – increase social video production budget.
What are the best sources of information you can use to guide your owned media creation?
- Employees, as they know the brand best
- Brand mentions and hashtags
- Social media audit and objectives
- Conference and industry report findings
The correct answer is:
- Social media audit and objectives.
Which of the following is a S.M.A.R.T social media objective?
- Engage an influencer to create 10 pieces of campaign content
- Increase link clicks on Instagram by 10% in Q4
- Generate UGC on TikTok
- Run a social media contest to gain followers
The correct answer is:
- Increase link clicks on Instagram by 10% in Q4.
A content strategy is a tactical plan for how you will achieve your goals with your socials. What are the three key components of a content strategy?
- Research and analysis
- Content-specific goals
- Social Media Audit
- Your plan for sharing content
The correct answer is:
- Research and analysis
- Content-specific goals
- Your plan for sharing content
Content pillars are the set topics and themes that your brand focuses on for its social media posts. Why are they a useful part of your social media strategy? (Choose Two Answers)
- They help give your content direction and structure
- They make sure you always maintain an evergreen library
- They help you to define your brand voice and style
- They give you set topics for your brand to focus on
The correct answer is:
- They help give your content direction and structure
- They help you to define your brand voice and style
All of the content in your socials fall into 2 categories: created and curated. Which of the following are benefits of creating your own content vs. curating it? (Choose Two Answers)
- It gives total control of your messaging
- It is cost effective to create
- It’s simple to schedule and manage
- It’s easy to find using social listening tools
The correct answer is:
- It gives total control of your messaging
- It is cost effective to create
