Posted on September 10, 2023What are the best sources of information you can use to guide your owned media creation? Employees, as they know the brand bestBrand mentions and hashtagsSocial media audit and objectivesConference and industry report findings The correct answer is:Social media audit and objectives.Post navigationPrevious post: Which of the following is a S.M.A.R.T social media objective?Next post: After analyzing the data from your social media audit, the “stop, start, continue” model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do?