Content pillars are the set topics and themes that your brand focuses on for its social media posts. Why are they a useful part of your social media strategy? (Choose Two Answers)

• They help give your content direction and structure
• They make sure you always maintain an evergreen library
• They help you to define your brand voice and style
• They give you set topics for your brand to focus on

The correct answer is:

• They help give your content direction and structure
• They help you to define your brand voice and style