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One benefit of an engaged community is receiving feedback that you can use to improve your brand. What are two practical methods you might use to get broad audience feedback on your brand?

  • Ask for feedback via a poll or questionnaire
  • Use a social listening tool to find honest feedback
  • Ask your competitors what they think of your brand
  • Tally the positive negative comments on your socials

The correct answer is:

  • Use a social listening tool to find honest feedback.
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The benefits of maintaining an active community extend beyond sales. What are three ways your engaged community can help your brand?

  • Helping you create content for your socials
  • Giving you new brand objectives to pursue
  • Providing useful feedback about your brand
  • Saving you time by monitoring your socials

The correct answer is:

  • Helping you create content for your socials
  • Giving you new brand objectives to pursue
  • Providing useful feedback about your brand
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One of the advantages of building an active community is that it can humanize your brand. What is one major advantage of humanizing your brand?

  • It makes your brand relatable, and gives you an edge over traditional marketing strategies
  • It immediately places you as one of the top players in your social niche, increasing clout
  • It automatically improves your brands’s SEO, making sure your audience will see your content first
  • It makes your brand feel contemporary, which can attract a younger audience

The correct answer is:

  • It makes your brand relatable, and gives you an edge over traditional marketing strategies.
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Successful brands build an active community by consistently engaging with their audience. Which of these are examples of community engagement? (Choose Three Answers)

  • Responding to comments
  • Liking or sharing audience comments or posts
  • Promoting a sale on your socials
  • Encouraging your audience to remix your content

The correct answer is:

  • Responding to comments
  • Liking or sharing audience comments or posts
  • Encouraging your audience to remix your content
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What are some best practices to make sure your data is easy to understand in your report? (Choose Three Answers)

  • Visualize your data
  • Only show data that is relevant to your report
  • Explain how the data impacted brand objectives
  • Explain in detail how the data is measured

The correct answer is:

  • Visualize your data
  • Only show data that is relevant to your report
  • Explain how the data impacted brand objectives
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What is the purpose of post-mortem reporting?

  • To examine what tactics or platforms performed best on the completion of a campaign
  • To break down each metric used involved your platform(s) and it’s role on objectives
  • To show how your campaign is performing over various periods of time
  • To give higher-management an easy-to-understand overview of your socials performance

The correct answer is:

  • To examine what tactics or platforms performed best on the completion of a campaign.
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Why is it important to track relevant social metrics? (Choose Three Answers)

  • They help you keep track of your socials performance
  • They help you from having to rely on influencers to drive sales/engagement
  • They help you demonstrate your team’s efforts to higher management
  • They help you develop strong strategies

The correct answer is:

  • They help you keep track of your socials performance
  • They help you demonstrate your team’s efforts to higher management
  • They help you develop strong strategies
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Regular social media reporting shows how your campaign is performing over a set period of time. What is one of the benefits of this kind of reporting?

  • It provides you with more detail on your performance compared to other reporting types
  • It provides management with simple to read/ understand reporting
  • It allows you to measure the success of a completed campaign and show what worked, what didn’t, and how to improve for next time
  • It allows you to check on your performance and course-correct if things aren’t working as planned

The correct answer is:

  • It allows you to check on your performance and course-correct if things aren’t working as planned.