One benefit of an engaged community is receiving feedback that you can use to improve your brand. What are two practical methods you might use to get broad audience feedback on your brand?

• Ask for feedback via a poll or questionnaire
• Use a social listening tool to find honest feedback
• Ask your competitors what they think of your brand
• Tally the positive negative comments on your socials

The correct answer is:

• Use a social listening tool to find honest feedback.