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What is the purpose of post-mortem reporting?

  • To examine what tactics or platforms performed best on the completion of a campaign
  • To break down each metric used involved your platform(s) and it’s role on objectives
  • To show how your campaign is performing over various periods of time
  • To give higher-management an easy-to-understand overview of your socials performance

The correct answer is:

  • To examine what tactics or platforms performed best on the completion of a campaign.