- You should use core performance metrics.
- You should use forecasting reach of your YouTube campaign alongside print ads.
- You should use viewability with Active View.
- You should use Brand Lift.
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- When you’re looking to create audience lists that you can immediately apply to any of your Google Video campaign.
- When you’re looking to understand what audience solutions in an existing campaign are delivering the best results.
- When you’re looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
- When you’re looking to understand who your most valuable customers are on YouTube and how to reach them.
- The trends are streaming on TV, audio-only content, and shopping.
- The trends are cross-device behavior, short-form content, and shopping.
- The trends are streaming on TV, short-form content, and shopping.
- The trends are cross-device behavior, audio-only content, and shopping.
- Convey multiple messages to resonate with the masses.
- Showcase discounts and sales to drive interest.
- Avoid humor as it’s more subjective.
- Humanize the story.
- You should use online sales.
- You should use lead generation.
- You should use product and brand consideration.
- You should use brand awareness and reach.
- A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
- A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
- A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
- A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
- To drive actions on your website by telling a story through a series of videos.
- To maximize ad engagement by telling a story through a series of videos.
- To reinforce a message by telling a story through a series of videos.
- To communicate multiple messages by telling a story through a series of videos.
- You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
- You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
- By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
- By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
- By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
