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When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

  • You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
  • You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
  • You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
  • You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.