- They can spur meaningful actions you can measure.
- They can entice users to provide their information.
- They can forecast reductions in pricing for keywords.
- They can reduce unwanted clicks from competitors.
- Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- Measure only complete offline conversions for a more accurate return on investment calculation.
- Measure the full value with Google Ads conversion tracking and include lighter conversion events.
- Measure only complete online conversions for a more accurate return on investment calculation.
- You’d use masthead ads and non-skippable in-stream ads.
- You’d use skippable in-stream ads and bumper ads.
- You’d use skippable in-stream ads and non-skippable in-stream ads.
- You’d use masthead ads and bumper ads.
- You’d use use core performance metrics.
- You’d use Brand Lift.
- You’d use use viewability with Active View.
- You’d use use forecasting reach of your YouTube campaign alongside print ads.
- Lead form
- Sitelinks
- Product feed
- Location
- Start with all-new video ad creative that’s already working well for other platforms.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
- Affinity Audiences and Life Events
- Affinity Audiences and Custom Audiences
- In-Market Audiences and Custom Audiences
- Life Events and In-Market Audiences
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Awareness
- Consideration
- Hybrid
- Action
- Consideration
- Awareness
- Action
- Perspective
