- Custom Affinity audiences
- Standard remarketing
- Custom Intent audiences
- Dynamic remarketing
Category: Google Display Exam Answer
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)
- Text ads
- Responsive Display ads
- Call-only ads
- In-stream video ads
- Uploaded ads (Image & AMPHTML)
Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
- 3,000,000
- 300
- 3,000
- 300,000
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
- Dynamic remarketing
- Standard remarketing
- Remarketing
- Affinity Audiences
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
- Negative keywords
- URLs
- Keywords
- Topics
- Offline conversions
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- Target impression share
- Maximize conversions
- Target return on ad spend (Target ROAS)
- Maximize clicks
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To find growth opportunities regarding device targeting
- To identify the most profitable location targeting
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
- By offering the ability to display Bumper ads.
- By helping advertisers deliver relevant advertising as people browse the web.
- By helping advertisers reach customers searching for specific search terms.
- By bundling together all the pillars of a campaign.
How does Google Display Ads drive results every day for thousands of advertisers?
- It combines search, shopping, and image ads to create the most relevant ads across the web.
- Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
- Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
- Its real-time view of context and behavior across the web powers unique understandings of intent.
How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
- It harnesses best-in-class signals to place ads against the most relevant content.
- It determines a user’s primary marketing objective, and enables the features and options that will best achieve it.
- It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites.
- It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
