- Maximize conversions
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
Category: Google Display Exam Answer
Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- Target cost-per-acquisition (tCPA)
- Maximize clicks
- Target return on ad spend (tROAS)
- Target impression share
What is a key benefit of Display campaigns?
- Advertisers can provide minimal input to create a Display campaign.
- Display campaigns provide highly-segmented insights for daily campaign deep dives.
- Smart Display campaigns can automatically create video content.
- Display campaign performance helps determine search recommendations.
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- Target ROAS (return on ad spend)
- Target CPA (cost per acquisition)
- Enhanced CPC (cost-per-click)
- Cost per engagement
An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
- Automated video production
- Automated bidding
- Automated YouTube video creation
- Automated rule creation
Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- Minimum and maximum bid values are determined by the daily budget
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
- Sets manual bids for specific times of the day
An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
- Manually selected targeting
- Optimized targeting
- No targeting
- Optimized targeting and manually selected targeting
Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- Discovery
- Video
- Local
- Display
Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
- Profit and privacy
- Credits and context
- Control and results
- Options and tracking
Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?
- By finding areas of her total budget that could contribute to marketing.
- By determining which of Google’s ads are most appropriate for her brand.
- By teaching her employees the fundamentals of personal budgeting.
- By optimizing her available ad budget for maximum growth.
