Posted on October 1, 2022Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Target impression shareMaximize conversionsTarget return on ad spend (Target ROAS)Maximize clicksPost navigationPrevious post: How is using non-last-click attribution conversions useful for Performance Planner forecasts?Next post: Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
