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What does value-based bidding do?
It’s a Smart Bidding strategy that utilizes machine learning to…
Category Google Ads Search Certification
Read MoreWhat does value-based bidding do?
What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses
Target impression share Maximize conversion value with target ROAS Maximize…
Where can you find your bid status, performance trend over time, and conversion delay reporting?
You can find it in the bid strategy report. You…
Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses
Using responsive search ads Using cross-device reporting Monitoring Quality Score…
An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
Their ad will appear if the search terms have the…
If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses
More relevance will help you test those combinations. Greater flexibility…
Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
Enhanced conversions Smart Bidding Broad match Global site-wide tagging Consent…
Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?
Bids does this and it’s determined by how much marketers…
Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?
Brand awareness and reach Website traffic Leads Product and brand…
What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses
Automatically creating headlines in response to content on advertisers’ websites…