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What does value-based bidding do?

  • It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
  • It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
  • It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
  • It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.

The correct answer is:

  • It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
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Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

  • Using responsive search ads
  • Using cross-device reporting
  • Monitoring Quality Score
  • Being mindful of negative keyword targeting
  • Using contextual signals

The correct answer is:

  • Using responsive search ads
  • Monitoring Quality Score
  • Being mindful of negative keyword targeting
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An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

  • Their ad will appear if the search terms have the same meaning as the keyword.
  • Their ad will appear if the search terms include the meaning of the keyword.
  • Their ad will appear if the search terms are related to the keyword.
  • Their ad will appear if the search terms contain all three of the exact keywords.

The correct answer is:

  • Their ad will appear if the search terms include the meaning of the keyword.
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If your goal is testing various combinations of headlines and descriptions so you can optimize your results accordingly, which two responsive search ads benefits will help you do this? Select 2 Correct Responses

  • More relevance will help you test those combinations.
  • Greater flexibility will help you test those combinations.
  • Longer funnels will help you test those combinations.
  • Lower eCTR will help you test those combinations.
  • Less click fraud will help you test those combinations.

The correct answer is:

  • More relevance will help you test those combinations.
  • Greater flexibility will help you test those combinations.
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Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

  • Bids does this and it’s determined by how much marketers will pay for a click.
  • Asset impact does this, and it’s based on sitelinks and image assets.
  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.
  • Ad quality does this, and it’s based on ad and website relevance.

The correct answer is:

  • Ad Rank does this, and it’s based on a variety of factors to show useful ads.
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Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

  • Brand awareness and reach
  • Website traffic
  • Leads
  • Product and brand consideration

The correct answer is:

  • Leads.
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What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

  • Automatically creating headlines in response to content on advertisers’ websites
  • Removing the need for marketers to optimize Search campaigns
  • Reaching the right user at the right price with relevant ads
  • Time savings that allow you to reinvest in your most important marketing priorities

The correct answer is:

  • Reaching the right user at the right price with relevant ads
  • Time savings that allow you to reinvest in your most important marketing priorities