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You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

  • Humanize the ad with customer testimonials.
  • Use more close-ups of the product to make it the focus of the ad.
  • Convey multiple messages to resonate with the masses.
  • Provide multiple options for how viewers can take action.
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You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

  • It can insert “California” into every headline automatically.
  • It can replace other locations in the campaign’s ad copy to “California.”
  • It can personalize the headline to their audience’s city within California.
  • It can make sure the ad only serves to users in California.
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You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

• Let people take a primary role to humanize the story.
• Put the focus on multiple people so viewers stay engaged.
Let people take a secondary role so the product shines.
• Put the focus on people to get your brand or product noticed.
or
• Emphasize people as a way of getting your brand or product noticed by potential customers.
Emphasize the product over people.
• Emphasize multiple people to engage viewers.
• Emphasize people in order to humanize the story.

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You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

• Convey multiple messages to resonate with the masses.
• Humanize the ad with customer testimonials.
• Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
or
Use more close-ups of the product to make it the focus of the ad.
• Provide multiple options for how viewers can take action.
• Humanize the ad with customer testimonials.
• Convey multiple messages to resonate with the masses.

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If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

  • Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
  • Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
  • Making the brand known by pairing the logo with zoomed out shots
  • Emotional appeal through compelling storytelling to connect deeply with potential users