Posted on October 17, 2022You’re implementing an experiment. Which of these approaches should you follow as a best practice? Assign two campaigns to each experiment arm.Start with multiple hypotheses.Test one variable for each experiment.Divide your audience into as many arms as possible.Post navigationPrevious post: If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?Next post: Which tactic should you use when creating a video ad with an awareness objective?