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Amazon Ads Campaign Planning Exam Answer

Wheelhouse, an advertising agency, wants to reengage shoppers who viewed one of their client’s product pages but did not purchase. Which solution is best to reengage these shoppers?

Sponsored Products Custom solutions Display ads Sponsorships

Amazon Ads Campaign Planning Exam Answer

Which sponsored ad is best suited to drive discoverability by helping to increase product visibility in shopping results and related product detail pages?

Sponsored Brands Sponsored Products

Amazon Ads Campaign Planning Exam Answer

Nino is an advertiser for an apparel company that sells both men’s and women’s clothing. How might Nino best use audience insights to see how his brand performs in each category?

None of the above View demographic insights for men’s and…

Amazon Ads Campaign Planning Exam Answer

YY Finance does not sell product or services on Amazon but is interested in leveraging Amazon Advertising solutions. Which campaign type is NOT available to YY Finance?

neither of these Link in campaigns Link out campaigns

Amazon Ads Campaign Planning Exam Answer

Ads that appear on Fire TV may be best suited for which type of campaign goal?

Direct response Awareness

Amazon Ads Campaign Planning Exam Answer

Brighton wants to understand the time between repeat purchases of his brand’s products so he can find the ideal time to reengage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?

Demographic Overlap reports Timing Purchase frequency

Amazon Ads Campaign Planning Exam Answer

Retail insights can look back to compare insights from _____________ in the past?

13 months 12 months 14 days 6 months

Amazon Ads Campaign Planning Exam Answer

When should an advertiser consider leveraging below the fold (BTF) placements?

For campaigns with an awareness goal When there is a…

Amazon Ads Campaign Planning Exam Answer

Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?

Conversion rate Search impressions Glance views Earned media impressions

Amazon Ads Campaign Planning Exam Answer

Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?

The audience is 4 times as likely to interact with…