- Purchase
- Consideration
- Awareness
- Loyalty
Category: Amazon Ads Campaign Planning Exam Answer
Juan Carlos is an advertiser of luxury perfumes. Juan Carlos would like to understand what audiences are the most similar ones to their existing customers that they could potentially reach through their advertising. He should use…
- Overlap reports
- Retail insights
- Audience planning tool
- Audience insights
Johnson wants to review 3 years of shopping insights and understand daily, weekly, monthly, quarterly, and yearly trends. Johnson can access this information by using Amazon Brand Analytics.
- False
- True
Marina wants to better understand her customer base for her art supplies. She is trying to decide if she should focus on reaching new audiences or decide to drive brand loyalty. To do so, Marina should use the brand engagement insight.
- False
- True
Advertisers who sell in AND outside of the Amazon store can use the audience planning tool.
- False
- True
Select all that apply: Amazon Brand Analytics can…
- Be used to draw insights from performance of advertising strategies
- Assess performance of products on and off Amazon
- Inform keyword and bid strategy
- Inform offline advertising strategies
What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?
- Access to in-stream video placements on exclusive Amazon inventory
- Access to premium placements on Amazon’s homepage
- Access to Amazon’s video studios
- Access to out-stream video placements on third-party properties
Select all that apply: Amazon Brand Analytics can help you understand…
- How popular certain keywords are
- Top three products purchased
- Your creatives’ performance
- All phases of your customers’ journey on Amazon
Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign’s ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?
- The content on the landing page should match the 25% off offer.
- The ad should direct to an Amazon page.
- The offer should be increased.
Franco has pulled an overlap report to learn more about his brand’s audiences. He sees an affinity score of 2. What does this indicate?
- The overlapping audience is larger than 20% of all Amazon audiences.
- The overlapping audience is 20% similar to the average audience on Amazon.
- The overlapping audience is twice as likely to interact with the brand than the average audience on Amazon.
- The overlapping audience is twice as likely to fall into the audience selected for the report than the average audience on Amazon.
