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Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

There is a reporting error. Shunsuke’s brand’s presence had grown…

Read MoreShunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

Adaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?

Purchase frequency Overlap reports Demographic Timing

Read MoreAdaeze is an advertiser at an athletic wear company promoting a new women’s running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?

Emanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?

Place a pixel on the landing page and all subsequent…

Read MoreEmanuele is about to launch a link-out campaign that directs shoppers to an insurance quote form. He wants to ensure optimizations are made in real-time to best measure the campaign’s performance. Which of the following suggestions would you make to Emanuele?