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Strategic policy documents contain key information that helps your team quickly find the answers they need. One example is an overview of your brand’s socials – what should this overview include?

Each network’s content type, audience, and posting frequency Network specific…

Read MoreStrategic policy documents contain key information that helps your team quickly find the answers they need. One example is an overview of your brand’s socials – what should this overview include?

After analyzing the data from your social media audit, the “stop, start, continue” model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do?

Stop – decrease resources on Facebook and allocate to TikTok…

Read MoreAfter analyzing the data from your social media audit, the “stop, start, continue” model can help guide your next steps. For example, if your audit determined that video content achieves high engagement across all platforms, what should you do?