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An apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

Create their companion banner ads to reflect this campaign. Send…

Read MoreAn apparel company is launching a baseball uniform line and wants to advertise their video ads within baseball game inventory. Before setting up their campaign in Campaign Manager 360, what’s the first thing they should do?

A business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?

The Social attribution model The Linear attribution model The Time…

Read MoreA business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?

You want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts only MP4-transcoded video creatives, one accepts only 480×480 companion ads, and the third hasn’t provided specifications. How should you traffic this campaign?

Create a separate video ad placement for each of the…

Read MoreYou want to run your campaign for your dry-cleaning service across three different publishers, each with different video creative specifications. One accepts only MP4-transcoded video creatives, one accepts only 480×480 companion ads, and the third hasn’t provided specifications. How should you traffic this campaign?

Your business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?

They assigned the creative to work with several mobile carriers.…

Read MoreYour business partner is working with a client who’d like to advertise within several iOS news apps. An error occurs after setting up the campaign in Campaign Manager 360 and assigning the creatives. What could have caused the error?

An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?

They should look at the Standard report and Reach report.…

Read MoreAn agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?